CONTINUE READING
In 1956, Lawrence Herbert, a young chemistry graduate, joined Pantone, then a modest printing company. He quickly identified a major problem in the industry: inconsistent color reproduction.
Fast forward 67 years, and Pantone has developed over 10,000 colors. But what Pantone really sells is the intellectual property of their color system. This system ensures that color remains consistent, whether it’s on a ceramic mug or a billboard.
Pantone’s dedication to color consistency is crucial in a world where brand identity hinges on visual perception. Their meticulous quality control, employing tools like spectrophotometers, ensures each color precisely matches its designated index.
While Pantone’s color guides, costing anywhere from $260 for Peach Fuzz and higher, are a significant revenue source, the company’s scope extends further.