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Crotons like a lot of light. I have my Gold Dust in a west-facing window where it gets approximately four hours of direct sunlight daily.
Warm temperatures are essential for Croton care. They like temperatures above 60 degrees F and protection from cold drafts.
High humidity is also important. They do best in humidity above 50%, which is higher than in most households. You can boost the humidity by keeping your plant in an area of the house that has high humidity levels, like in the kitchen, bathroom, or laundry room, if there is enough light.