TikTok creator Lex Nicoleta coined the term “Coastal Grandmother” back in the summer of 2022, although his style has been around for decades.
While the Coastal Grandmother aesthetic may have been inspired by affluence, it is luxurious in an unfussy way. It’s not the kind of house where the furniture is covered in plastic, and you’re not allowed to touch anything.
The Coastal Grandmother color palette is inspired by the coastal environment, pulling hues from the sky, sea, sand, and stones.
When decorating a space in the Coastal Grandmother style, start with a white, cream, or ivory base. This brightens up the space and creates an airier feel. Then start adding in other light, neutral tones: beige, gray, tan, taupe.